11
Jan
Rivers rant
Rivers adverts annoy me. Usually I would try and deconstruct why, hoping to find something in the strategy that would justify the irritating repetition, or perhaps to reflect on what I would do differently in order to support their brand.
But I can’t. It’s the visual equivalent of being shouted at by the “STOP PAYING TOO MUCH!!” advert, and the whole thing just annoys me.
- rant over -

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