Author Archive

Sometimes we all need a quick break, so try out this little slice of comic Nerdvana: http://xkcd.com/

Toohey's have made a stir in creative circles by continuing their mix of music and quirkstyle in adverts, this time moving away from the Pod People approach, and teaming up with Mark Ronson (http://www.theage.com.au/business/media-and-marketing/tooheys-taps-into-the-groove-again-20100311-q1og.html, http://clubantix.com.au/TOOHEYS-EXTRA-DRY-THE-LAB-REVEALS-FINAL-TV-CAMPAIGN.html). Having seen a few of these adverts now, I've become aware that something's just not right, and I think it might be the message... In the ads, various moody people walk around various moody locations,

Solar beat - part art, part science, part music, part interactive, part brilliant: http://www.whitevinyldesign.com/solarbeat/

For those of you looking for creative inspiration (or just looking for 5 minutes to kill on your lunchbreak) - The Daily What blog is here to help: http://thedailywh.at/

Part of being a good copywriter is always being on the lookout for new words and ways of describing things. I came across this word the other day, and thought that it was a wonderful way of communicating an emotion where we don't have an equivalent word in English: Saudade http://en.wikipedia.org/wiki/Saudade

Some examples of the more physical approach to advertising using natural elements. Dirt and dust (http://www.directdaily.com/): Rain (http://raincampaign.com/press): Shadows (http://barryborsboom.wordpress.com/2008/02/27/10-remarkable-uses-of-shadow-in-commercials-2/): Snow (http://www.directdaily.com/):

First there was Independence Day. Then there was Cloverfield. Now comes a new terror to the streets of NYC - straight from the heart of the 8-bit world... http://www.qubegroup.com/RetroRampage.mp4

Last month, Google announced some new PPC options for an ever-hungry online advertising marketplace. Read all about the changes to adverts, extensions and tracking here: http://searchengineland.com/grab-more-attention-with-googles-new-search-ads-38559

As the author says, No teddy bears were harmed in the making of this video: http://www.youtube.com/watch?v=-0Xa4bHcJu8&feature=player_embedded

This video shows a hypnotic visual representation of music...enjoy: http://www.qubegroup.com/music.mp4