STARK REALITY ADVICE
February 15, 2012 | Posted By: genestark | Advertising · advertising brief · advertising professionals · best marketing resources · Blog · Design · expenditure · job · marketing communication · marketing communications brief · marketing professionals · Mind Your Own Brand · Reality · Scientific Advertising Principles · sme business owners · stark reality advice · the marketing network |
90% of SME Communication not only does not maximize ROI, but is WASTED because it doesn’t build or have a cumulative effect!
Most SME business owners do it themselves or let the job be done by the media or designers. Their expenditure lines the pockets of media companies, web developers, designers, printers who are not aware of simple and proven Scientific Advertising Principles.
- Develop an Advertising / Marketing Communications Brief
- Designers need a good brief from a marketer / advertising professional.
- Great advertising / marketing communication is a result of a collaboration between: Marketing Professionals (Strategists - on the Client or Agency side, or both!) and Advertising Professionals (Creatives – Creative Directors, Copywriters, Art Directors, Designers)
- Great advertising / marketing communication provides Hope and Optimism, and in general in a recession customers will block out messages based on FEAR. Emphasize reasons, especially Functional Features, provide evidence that the Brand delivers value and emphasize “family values” if applicable.
Here are are our best marketing resources, free of charge, use them to satisfy the needs of your clients and surpass your competition.