Things we’re over…

Toohey's have made a stir in creative circles by continuing their mix of music and quirkstyle in adverts, this time moving away from the Pod People approach, and teaming up with Mark Ronson (http://www.theage.com.au/business/media-and-marketing/tooheys-taps-into-the-groove-again-20100311-q1og.html, http://clubantix.com.au/TOOHEYS-EXTRA-DRY-THE-LAB-REVEALS-FINAL-TV-CAMPAIGN.html). Having seen a few of these adverts now, I've become aware that something's just not right, and I think it might be the message... In the ads, various moody people walk around various moody locations,

Here's an extract from an article that we wrote some time ago before qube had a blog...I thought that this might be an interesting look as to how we go about evaluating the creative ideas that we come up with, both for ourselves and our clients. So what’s the difference between a good idea and a bad idea? In short, "the results”. An idea only means something once it becomes a reality, and unless it’s handled with care, it can easily become

There's a fine line when it comes to marketing strategy. On the one hand, companies plan for long-term campaigns that will build brand value in order to slowly drill into the audience's mind; sometimes without them even realising it. And on the other there's hitting on an idea that for whatever reason captures a particular resonance, and before you know it, this one-off event leads future marketing campaigns for as

So while searching for interesting blogs to hold up as an example of good meta-keywords, I came across one that wasn't - the Prime Minister's blog: http://www.pm.gov.au/PM_Connect/PMs_Blog A look on the source code reveals no metatag description or keywords. Other sites such as http://www.australia.gov.au/ and http://www.alp.org.au/kevin-rudd/9223 (although I'm not sure about the '9223' bit at the end...) so why not his blog? Kevin, if you're reading, write to us at connect@qubeGroup.com and we'll be happy to put together a

There are quite a few viewpoints on the new Fox campaign for Fernwood gyms, with The Leader being offended and birth.com.au thinking that it's no big deal. The reason why I wanted to write about this particular ad was that it doesn't seem to make much sense strategically: Firstly, it relies <entirely> on the assumption that someone would know who Fernwood was, and being someone who didn't, I assumed that

Rivers adverts annoy me. Usually I would try and deconstruct why, hoping to find something in the strategy that would justify the irritating repetition, or perhaps to reflect on what I would do differently in order to support their brand. But I can't. It's the visual equivalent of being shouted at by the "STOP PAYING TOO MUCH!!" advert, and the whole thing just annoys me. - rant over -

So in 1 TV break I saw 3 adverts that made me pause, each for different reasons... There’s an advert for Scienceworks with something (a potato perhaps??) growing on a windowsill, promoting science as engaging and fun to kids. The problem with this claim is that it’s not supported by any evidence - the advert itself is really, really dull. For some strange reason there’s an excessive amount of time

Possibly they're running off of the solar calendar, which as we ALL know isn't exactly in line with the monthly allocation for 'seasons' - all I know is that you're never quite able to buy for the current weather in Target. Either its still drizzling outside and their aisles are stocked with fluro t-shirts (shudder) and thongs, or Lipton Ice adverts still make sense and all we have are duffel coats and trendy scarves. Probably my own fault for shopping

Ah! drinking. Where would we be without it? Probably without that welcome feeling of being right about EVERYthing combined with that unwelcome feeling of having to prove it to EVERYone around you... There have been a number of responsible (note: not ‘anti’) drinking campaigns in Victoria, including the first-person "x out of x people do something stupid when drunk", and the latest Championship Moves, showing that you should watch out for your mates to keep them from getting in trouble:

Christmas wrapping background? http://www.ebay.com.au/