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Director – Design & Digital Marketing
The best marketing strategies will not deliver the Awareness, Interest and Desire to prompt your target audience into action without an outstanding creative execution. This is his domain!
Whether it is designing a Website, executing your Online Promotions like Email Marketing, Search Engine Marketing (SEO & PPC) or implementing your Social Media Strategy, Chris will be making sure that all the strategic brand decisions and marketing tactics are implemented to “wow” your customers.
From design of traditional advertising, like print communication to the latest digital marketing has to offer, Chris will be your point of contact.
Chris’s experience combines 2 skills that are rarely seen in the same room let alone in one person, the traditional creative design skills coupled with the technical know-how of being able to work with acronyms such as ASP, XML, AJAX, JAVA, CSS, HTML, PHP, etc that are like a foreign language to us normal folk. Chris was born with new media in his veins. However unlike a typical internet/multimedia nerd, he can speak the client’s language. Chris has been working in the new media arena close to a decade now producing online and interactive work for names such as Telstra, BMW, MINI, Ansell, Mars Australia, Cisco Systems, Robert Timms and Masterfoods, just to name a few…
Most projects require Gene’s generalist and creative skills at least at the beginning of the engagement with The Marketing Network so as to deliver you the greatest possible return on your marketing investment.
Gene has over 15 years of experience in marketing communications and has worked on some of Australia’s biggest brands, including Bunnings, Coles Myer Group, Fosters Group, Tattersalls, Nissan, Mars, Swisse Multivitamins and Tetley Tea.
Having worked on both the client and agency side, he understands the requirements for success and is able to deliver simple, effective, and accountable solutions to increase the return on the marketing investment.
His systematic approach to problem solving, Small and Medium Enterprises get access to brand communication disciplines and processes previously only available to and affordable by large corporations. Gene’s mission is to deliver big ideas tailored to your budget – ideas that develop positive perceptions about your organization and turn them into profits.
His experience covers Consumer as well as Business-to-Business categories, including FMCG, Health, Beauty and Fitness, Hardware, Beverages, Travel, and Information Technology.
Gene has completed over 70 SME marketing projects in the last 5 years and has provided advice to hundreds of business owners whilst writing and publicly speaking on the marketing challenges facing the driving force of the Australian economy – small business.