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Philosophy

In our souls lie the three core concepts that form the qubeGroup code – Strategic, Creative, Execution.

If any one of these is missing, then it’s impossible for a campaign to meet its full potential. Every step of the way, we work to ensure that all three elements are working in harmony to bring your ideas to life. Of course, you won’t see this at work – you’ll just watch as world-class marketing is brought to life. We just thought you’d like to know how it’ll all get done…

Strategic

Before we can work out how we’re going to get somewhere, we need to find out where that somewhere is. Strategic is all about looking at what position your brand is in at the moment, finding out where you would like to take it, and then formulating the best way to get from Here to There.

Along the way, we’ll look at the overall industry, your existing customers, your potential clients, and all the other companies looking to take them away from you. We’ll take your brand under our wing and – with a plan in mind – get creative…

Creative

Some big brands spend millions on coming up with funky creative that just doesn’t work; meaning that it gets them noticed but nothing more. Good creative needs to be innovative, yes, but it also needs to have a purpose, and this means that it has to flow from the Strategy. Not entirely unlike the Force, we’ve noticed.

The essence of Creative is to bring your idea to life in a relevant, significant way, and as such we don’t restrict your message to any one medium. At every possible interaction point, we look at ways to make it a unique and memorable experience, and…most importantly…to make them act on that experience.

Execution

The Execution stage is all about making it easy to get your message across. With expertise doing just that for a range of online and offline medium, we’re able to talk to each audience in the right way, so that you’ll get your brand into their minds, their hearts and their wallets.

We’ve highlighted some of the ways in which we’ve integrated the above key elements for our clients in our showcase section. If you’d like to see how we can help apply them to your brand, please let us know using our connect form and we’ll be happy to get in touch.


qubeMailer.com qubeSurveys.com qubeCM.com qubeTracker.com qubePinpoint.com

create. send. report.

Bring your brand a step closer to your audience.

qubeMailer™ is your business’ Marketing Communication and Database Management system. Leverage off the power of email marketing to create a cost-effective way of communicating directly to your customers. Track each email is fully trackable in real time. Meet SPAM compliancy laws and enhance professional customer relationships.
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build. analyse. respond.

Understand your audience and what they really think.

qubeSurveys™ now gives anyone looking to run a survey the ability to add professional surveys to their website in just minutes. Using qubeSurveys, you can create surveys using only your web browser and a desire for information responses. Then use this information to gain insights into what your customers need and expect from you.
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click. edit. publish.

Build and edit your website anytime, anywhere.

qubeBuilder™ allows you to build and manage your web site with ease. You can build professional looking web sites in under 5 minutes and manage them with the integrated file and image managers, as well as the intuitive WYSIWYG editor. qubeBuilder offers online web site building and editing solution.
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manage. react. improve.

Gain valuable insights into your online marketing.

qubeTracker™ helps you know exactly how your online campaigns and promotional activities are performing, dollar by dollar, click by click. With qubeTracker’s extremely powerful reporting features, you can find out exactly which campaigns are making you money, and exactly how much they are making.
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qualify. target. connect.

Reach your audience based on lifestyle.

qubePinpoint™ is the smart alternative to mass media, allowing you to talk to the specific segment you’re interested in. You can filter our 500,000 double opted-in members by 19 demographic categories as well as 53 special interest categories to give you the best chance of a positive response.
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