Background
Sunseeker Energy manufacture and sell concentrated photovoltaic solar panels, which produce more energy from the same amount of sunlight than flat panels. They comissioned qubeGroup to update both the content, and the look and feel of their website www.sunseekerenergy.com to encourage new investors.
Strategy
The team undertook a strategic analysis of the industy in order to communicate the advantages of Sunseeker Energy’s product in a simple, more comparable way. We worked with the Engineering lead to tease out product benefits, and then framed these via iconic imagery and relevant taglines to get the message across in a more accessible way.
We then presented a number of different website designs, each offering a different emotional connection with the Sunseeker Energy brand, and then created a series of templates to allow e-newsletters to build synergy through consistency.
Results
“Chris and the team were creative, responsive and truly a pleasure to work with. Their expertise throughout the recent re-branding of our website was superb.
They took an inside look at our company and created a website that truly represents the look and the image we personify here at Sunseeker Energy.
The whole process was made easy by their professionalism, expertise and responsiveness to the inevitable changes and has met all of our objectives and within our budget.
I would definitely recommend qubeGroup to my business associates.”
Catrina Luchsinger Gahwiler
More details
qube created a sitemap that contained information both for attracting potential investors, and to increase their general branding presence:
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We used the website copy to reinforce the company values through sections such as Corporate Responsibility, rather than presenting a corporate-focused company description:
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Technical evidence was simplified away from facts and figures, and into benefits that are meaningful and easy to grasp:
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Additional functionality was added, including a German translation for the site, and more in-depth product information taken from other brochures and literature:
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